Your personal brand is what people think of when they see your name. On Twitter, it's built tweet by tweet, day by day. Here's how to build one that opens doors.
Why Personal Brand Matters
- Opportunities come to you (jobs, partnerships, customers)
- Your ideas spread further (audience amplifies your reach)
- Trust transfers to what you create or sell
- Career insurance (your brand follows you anywhere)
Finding Your Brand Position
The Intersection Formula
Your brand lives at the intersection of:
- Your expertise: What do you know deeply?
- Your passion: What could you talk about forever?
- Market need: What do people want help with?
The Specificity Principle
Broad: "I help businesses grow" (forgettable) Specific: "I help B2B SaaS companies reduce churn through customer success" (memorable)
The more specific, the more memorable. You can always expand later.
Building Your Brand Voice
Your voice should be authentically you, but intentionally shaped:
- Pick 3-4 topics you'll consistently discuss
- Decide on your tone (professional, casual, humorous)
- Develop recurring formats (threads on Tuesdays, hot takes on Fridays)
- Create catchphrases or signature expressions
Content Mix for Brand Building
A sustainable content mix:
- 40% Value content: Tips, insights, how-tos
- 30% Story content: Personal experiences, lessons learned
- 20% Engagement content: Questions, opinions, conversations
- 10% Promotion: Your products, services, announcements
The Consistency Equation
Personal branding is a marathon. Most people quit before seeing results.
Show up every day for 6 months before judging results. The compound effect of consistent presence is real but delayed.
Your personal brand is your reputation at scale. Every tweet either builds or erodes it. Be intentional.