Timing matters on Twitter. Post when your audience is sleeping, and your content dies before anyone sees it. But the "best time" isn't universal—it depends on your audience.
General Best Times (Based on Aggregate Data)
Research across millions of tweets shows some patterns:
- Weekdays outperform weekends for B2B content
- Peak hours: 8-10 AM and 6-9 PM (audience's timezone)
- Tuesday, Wednesday, Thursday tend to have highest engagement
- Sunday evening can work well as people prepare for the week
Why "Best Time" Is Personal
These averages hide important nuance:
- Your audience might be in different timezones
- Some industries are more active on weekends
- Creators vs. executives have different Twitter habits
- Global audiences mean there's always someone online
How to Find YOUR Best Time
1. Check Twitter Analytics
Go to Analytics > Audience > Top Interests and demographics. This shows when YOUR followers are most active.
2. Test and Track
Post similar content at different times and track performance. After a few weeks, patterns emerge.
3. Consider Your Content Type
- Thought leadership: Morning (people catching up on news)
- Entertainment: Evening (people relaxing)
- Breaking news/hot takes: Immediately (timing is everything)
- Long threads: Evening/weekend (people have time to read)
The Engagement Window
The first 30-60 minutes after posting are critical. If you can't engage with replies during this window, consider posting at a different time.
The best time to post is when you can also engage with responses. A tweet posted at the "perfect" time but abandoned gets less reach than one posted off-peak but actively engaged.