Twitter's algorithm has evolved significantly. Understanding how it works is crucial for maximizing your reach and building an audience. Here's what we know from Twitter's open-sourced code and observed patterns.
The Two Feeds: For You vs. Following
Twitter has two main feeds:
- "For You" (default): Algorithmic feed that shows tweets Twitter thinks you'll engage with
- "Following": Chronological feed showing tweets only from accounts you follow
Most users spend time on "For You," which is where the algorithm matters most.
Key Ranking Factors
1. Engagement Velocity
How quickly your tweet gets engagement in the first 30-60 minutes is crucial. Early likes, retweets, and especially replies signal to the algorithm that your content is worth showing to more people.
2. Relationship Strength
Twitter tracks your interactions with other accounts. If you regularly engage with someone, you're more likely to see their content. This is why engaging with your audience matters—it keeps you in their feed.
3. Content Type Bonuses
- Images: ~2x boost over text-only
- Videos: Variable, but native video performs better than links
- Threads: Can perform extremely well when structured properly
- Links: Often penalized as Twitter wants to keep users on-platform
4. Account Authority
Twitter Blue/Premium subscribers get a boost. Verified accounts with consistent engagement history are weighted higher. New accounts or accounts with spammy patterns are suppressed.
What Gets You Suppressed
- External links (especially in the first tweet)
- Engagement bait ("Like if you agree!")
- Duplicate content or copy-pasted tweets
- Too many hashtags
- Spammy behavior or rapid-fire posting
Optimizing for the Algorithm
The best strategy isn't to "hack" the algorithm—it's to create genuinely engaging content. But understanding mechanics helps:
- Post when your audience is active (check analytics)
- Engage with replies quickly to boost early engagement
- Use images when relevant
- Start threads with a strong hook
- Build relationships through consistent engagement
The algorithm rewards authentic engagement. Focus on creating content people actually want to interact with, and the algorithm will follow.